Air India, which is owned by the Tata Group, introduced its fresh logo and design.
This means Air India will now appear with a new logo, brand, and identity.
The airline has been working on the new logo for the past 15 months.
The new logo of Air India symbolizes limitless possibilities.
The airline has retained the colors red, white, and orange as part of its logo.
The Vision Behind the New Look
Chairman of Tata Sons, N. Chandrasekaran, mentioned that the new logo reflects boundless possibilities and self-confidence.
Air India revealed its new logo during a live event on Thursday.
The new logo of Air India is called ‘The Vista’.
The airline also disclosed its new tail design and theme song.
A Modern Update to a Classic Icon
Tata Sons’ Chairman, N. Chandrasekaran, stated that the Maharaja will remain in our possession, but with a modern update.
We have given it a bit of a makeover.
The new logo of Air India is a part of the airline’s new identity and rebranding.
He also shared that Air India is presenting a new vision today.
A Transformational Rebranding Journey
During the event, Chandrasekaran mentioned that Air India’s rebranding showcases boundless possibilities and self-confidence.
In a journey of 15 months, Air India aims to become a world-class aviation company, providing the best experiences, technology, customer service, and service in the world.
They have prepared a strong theme over the past 12 months and are upgrading all airline employees.
The New Logo’s Debut on Aircraft
Air India’s CEO and MD, Campbell Wilson, expressed that the new brand of Air India demonstrates the ambition to become a globally recognized airline serving passengers from all around the world.
The new logo was designed in collaboration with the future brand.
Air India passengers will see the new logo on aircraft starting from December 2023.
The first Airbus A350 of Air India will feature the new logo on its tail.
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